Marketing On Sails
A Photo Sail™ is worth a thousand billboards.
Photo Sails™ provide multiple turn key branding programs that can be customized to each clients specific needs (scroll down "programs" menu). These customizable and mobile programs target key venues to maximize impressions in every major market in America and 23 countries we offer our internationally patented products and services. Our sail ads campaigns create quality branding for industry leaders.
Marlow/Hunter Marine Corp. Enters Cooperation With Photo Sails™
Marlow/Hunter Marine Corporation has entered into a cooperation with Photo Sails™ to offer unique quality corporate branding vessels in over 30 U.S. and international locations. Photo Sails offers branding vehicles via sailing billboards in all major waterside markets with navigable waterways. New York, Los Angeles, Miami, Chicago, San Francisco, San Diego, Seattle, Houston, Cleveland, Daytona, and even Pittsburgh were all originally established as "Port Towns" with coveted natural bodies of water bordering, surrounding, or flowing directly through their cores.
Each sail ad branding vessel commissioned into service offers a multitude of Public Relations programs such as VIP entertainment, employee team building experiences, on-off premise promotions, public sweepstakes and even guerrilla marketing tactics including cross medium applications like radio trade giveaways and product placement opportunities. Photo Sails™ provide unique front running branding opportunities for elite products and corporations desiring millions of QUALITY impressions. Additionally, Photo Sails™ are internationally patented and can offer product exclusive categories with services available in more than 23 countries.
Aaron Kiss, owner of Photo Sails™, has brought his outdoor marketing and event company to the next level of service. Mr. Kiss enthusiastically comments, "This agreement with Hunter Marine allows Photo Sails™ to offer branding programs to our clients at reduced prices in all markets with 9 consistent models of different sized beautiful yachts. Now we can offer a full inventory of sailing billboard programs to more marketers with a more flexible services and pricing structure. "By consolidating our services with Hunter Dealers and passing those savings to our clients, we have cut program prices by an average of 35% to 40% of our initial offering." Previous and still existing agreements with suitable vessels, which are still available through this website are structured with individual vessel owners creating multiple contracts for multiple clients where each branding vehicle requires customized franchising attention, training and managing.
"Marlow/Hunter is the largest sailboat manufacturer in North America, and part of the Luhrs Marine Group, an employee ownership company and is creating a buyer incentive program that will positively affect all parties involved in this virtually unlimited program. Marlow/Hunter, Hunter Dealers, Hunter Buyers, Photo Sails™ and, of course, the branding vessel clients all benefit from this cooperation," says Eric Macklin, Marketing and Training Manager for Hunter Marine Corp. "This creative and custom effort comes at an attractive time when economic factors effect the growth of new boat orders and the marine market as a whole. This program taps corporate advertising dollars to lower client cost and raise dealer sales of our inventory."
Photo Sails™ programs create visually hypnotic billboards out on waterways and beaches where they are the only advertisement on the visible horizon. Zoning laws and signage regulations are no concern to our sail ads because the sail of a sailboat is a functional part of the vessel when propelling the boat making navigation possible. These same first amendment rights apply to bumper sticker on private vehicles located in public areas. The bumper and sail must be present as a functioning part of the vehicle. What is placed on privately owned vehicles is only the business of the owner of that property. Additionally, all cities now wrap their buses and some buildings with advertisements.
"This newly formed marketing medium has endless capabilities to create impressions in the untapped areas of every major coastal city. We have a billboard you can ride allowing consumers to react with brands like never before! Furthermore, these branding vehicles use corporate advertising dollars to give back to local communities with the public relations programs offered. Corporations generating social responsibility and educational programs is a formula for success." says Aaron Kiss, Director of Marketing and Corporate Relations for Photo Sails™.
With Photo Sails™ new marketing medium on the horizon supported internationally by Hunter Marine Corp., don't be surprised when the next billboard you see is gliding effortlessly across your view while floating on other 2/3rds of the planet waiting to be tapped by advertisers.
For more information on Hunter Marine Corporation's quality line of cruising sailboats, please visit. http://marlow-hunter.com/
Photo Sails™ is the only international company approaching sailing sponsorship and marketing on sails programs from the funding corporations perspective. Historically, sponsors of sailing financially aid vessel owners in covering the expense of local and long distance ocean racing in trade for their association with the prestige of sailing as visibly imaged on that vessel's sails. These sailing billboards regularly hold their events far from shore where winds are ideal for racing yet detract from a sponsors number of impressions.
Our marketing sails programs place highly visible and spectator friendly branding vehicles in populated areas where events can be branded with the largest mobile branding platform available. These floating billboards are capable of supporting public relations programs at no additional cost to the branded corporation. The available rides on each Photo Sails™ vessel create VIP entertainment programs, employee rewards, team building experiences, and guerrilla marketing tactics such as radio trade giveaways and on-off premise promotions.
Finally, Photo Sails™ sailing sponsorship programs are not regulated by city ordinances or signage laws as sails are a functioning part of a vessel with the initial purpose of propulsion. Marketing on sails has been practiced by many companies and sailors in the past. Photo Sails™ are simply the next step in imaging and fabric technologies. Similar Supreme Court findings and rulings have been made for bumper stickers on privately owned cars.
