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Sweepstakes, raffles and drawings are wonderful ways to gauge return on investment or ROI by stimulating consumers to provide their personal information, which can be used for additional marketing initiatives and building of a comprehensive demographic database. Creating a need for individuals to purchase sponsors products for a chance to win a small sailing vessel can help increase sales over those of traditional giveaway promotions. These vessels are inexpensive and can be set up and viewed at retail stores, nightclubs, events, bars with the option of creating on-premise promotions. Off-premise promotions provide small sailing crafts which can easily assist in guerrilla advertising campaigns and create radio trade for the Number 10 Caller of any chosen radio station. Listeners can call in to enter the raffle drawing for a chance to win the actual vessel. This successful formula can be repeated at boat shows, art fairs, concerts, sporting events, and more. The promotional opportunities are endless.

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