All across the globe, most high-end waterfront vacation resort managers offer guests a variety of sailing and windsurfing activity options. About 80 percent of all these rentals are Hobie Catamarans. In order to attract attention to the general public, catamaran vendors display or rig their sails. When sails are exposed to the daily weather elements, it limits their lifespan. Because replacing these sails is a costly part of doing business, it creates a unique marketing opportunity for a company with access to the technology offered by Photo Sails™.
Through Photo Sails, clients (sponsors) can offer these catamaran vendors a free set of sails. For the sponsor, there is a 200 square foot floating billboard opportunity in an area where there is only sand, sun and surf. Because these vendors are positioned on the beach, their sails are one of the first and last things vacationers see when at the beach.
Photo Sails’ patented technology is specially formulated to last for years, thus extending the life of the sail for the catamaran vendors as well as the advertising opportunity for outdoor advertisers. Simply put, through a partnership with Photo Sails, marketers can put billboards in areas where billboards do not exist for less than the cost of traditional billboards.