During development of Photo Sails, we created a 600 square foot Velcro sail which allowed us to change messages for local business advertising on the beach and Intracoastal waterways.
Located directly on the Beach in Fort Lauderdale and witness to these sailing billboards on a daily basis, the Oasis Cafe hired Photo Sails to advertise daily drink specials and which bands were playing. The tourists and many locals living in beachside condos within eyeshot of the beach and our advertisements flocked to the establishment.
This tiny corner bar was overwhelmed with business even on early week days and the word about Photo Sails got out. Competing with the banner planes was easy as no clients or customers get to ride on the airplane. Every time a Photo Sail boat went to sea, 6 guests were invited. This passenger capability on a branding vehicle was the first consolidation of branding and public relations for Photo Sails and has since become part of our successful formula.
Now these rides are used for guerrilla marketing by offering them for radio trade, VIP entertainment, employee team building experiences and public sweepstakes.