Leinenkugel's is a Wisconsin brewing company that produces multiple fine beers including seasonal flavors such as Summer Shandy.
Seeking a novel way of gaining marketshare in Southern California, this one hundred and fifty year old brand, now owned by MillerCoors. found Photo Sails to be a great solution.
The Leinenkugel's boat, one in Los Angeles and one in San Diego for the summer of 2013, has created over 40 million "direct line of sight" impressions not including the viral photo sharing that occurred.
Sailing 5 days a week for up to 8 hours a day, the Leinenkugel's boat helped explode sales and create awareness of the quality of this great new flavor.
The Leinenkugel's sailboats have the ability to travel to other markets and even, with our exclusive agreement with Hunter Yachts, be shipped to hundreds of other US and international markets to be rigged to identical vessels and continue branding without further production fees.
The Leinenkugel's Sails are built with durability and will last for a dozen years or longer like many Photo Sails have lasted for.