Coors Light has utilized Photo Sails to brand all of Long Island, the Hudson River up to Newbergh and of course all around the Manhattan area this last summer and now has doubled the order with two boats for this upcoming Summer.
One vessel will be based in the Manhattan area and another traveling between Jones Beach and Montauk to cover their special events and perhaps some more Guerrilla Marketing targeting competitors beer products.
Managers used the Coors Light Sailboat to treat VIP's to day sails and to create the largest mobile billboard with a 50 foot beer bottle on the eastern seaboard. Thousands of New York residents and tourists alike took photos and video of the yacht as it passed by their locations making for a unsolicited viral campaign.
This next years contracts are from May 15th to September 15th or for a solid 4 months to ensure all events from Memorial Day through Labor Day in any New York coastal area including concerts like Electric Zoo in Manhattan and the Full Moon parties in Montauk are branded including 4th of July and dozens of other beach and waterside events.
Thanks to Photo Sails, Coors Light owns the beaches and coastline of New York and the surrounding bodies of water.