Coors Brewing Company commissioned a 41 foot Hunter Yacht through our Corporate Custom program during the summer of 2008 in Los Angeles. Over 10 million direct line of sight impressions were attained along the beaches of Santa Monica to Huntington Beach. This sailing advertisement was the only visible signage on Pacific Coast Highway during rush hour traffic and targeted many beach related events from the International Surfing Championships to concerts and volleyball tournaments.
Coors Banquet has now signed up for a fourth contract to market the same area for three months during the summer of 2010.
The Coors Banquet Boat will now be appearing at Fleet Week in San Francisco from October 8th to the 13th.